Direct to Drinker: The Stone & Wood Story | #064 - a podcast by Nathan Bush
from 2021-03-21T19:00:53
In this episode of Add To Cart, we are joined by Steve Blick. In a past life, Steve was a school teacher, but now he educates grown ups about beer as the head of Direct to Drinker at Stone & Wood. In today’s chat Steve dives into the complexities of running a website off the back of two different platforms, how a subscription offering has changed how they interact with drinkers and how the majority of the Stone & Wood team own part of the brewery.
Links from the episode:
Shopify & J B Hi Fi (sponsored)
Questions answered:
- What are the unique challenges of selling beer online?
- How and why did you start a subscription element to the business?
- How does your employee share programme work?
This episode was brought to you by…
Banana skin, pumpkin, dodgy avocados… and eCommerce packaging. Our friends at eCommerce packaging supplier, Signet, are helping retailers reduce their carbon footprint with their new range of compostable mailers. Made from plant-based materials, the mailers will break down to organic fertiliser once composted - both at home or in industrial disposals. Talk about giving back to the planet! Signet has over 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.
Think Shopify Plus if just for ‘simple retailers’? Well let me tell you - JB Hi Fi is no simple business. But when their old site crashed for two hours during Black Friday, doing nothing was simply not an option. Shopify Plus was selected as the eCommerce partner to help facilitate the fast growing $5b retailer. However, with over 200 dispatch locations, a reliance on a web of API’s and the ability to handle tripling growth - it wasn’t an out of the box implementation. But the results spoke for themselves. JB Hi-Fi cruised through a record Black Friday and Cyber Monday in 2019 without a hitch, have reduced average page load time by 15% and were even able to redeploy three techies who’s job was to watch the servers to make sure they don’t go down! JB Hi FI - not just smashing prices but smashing eCommerce. To read more of B Hi-Fi’s story and see other case studies visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Steve Blick from Stone & Wood
Steve has spent the last ten years at Stone & Wood in various roles, primarily in the Sales & Marketing space. He has enjoyed learning from the founders and getting involved in building the business. Over the last couple years they’ve been putting a fair bit of effort into connecting with drinkers online and building an e-com offer that is relevant. Turns out people are happy to jump online and get a carton of beer delivered fresh from the brewery to their front door.
You can contact Steve at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
See acast.com/privacy for privacy and opt-out information.
Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush