Disrupting a Dog's Dinner: The Scratch Story | #056 - a podcast by Nathan Bush
from 2021-02-21T19:00:03
In this episode of Add To Cart, we are joined by Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born. In this chat, Mike discusses their subscription-only business model, why they’re not trying to be the biggest dog food company in Australia and how Mick Fanning and his best friend are big fans.
Links from the episode:
$20 off your first order with Signet (sponsored)
Shopify Plus’ Future of eCommerce Report and Webinar (sponsored)
Questions answered:
- What was wrong with the dog food industry that you felt you needed to fix?
- How have you set up your CRM?
- How did Mick Fanning end up investing in the business?
This episode was brought to you by…
With over 5,500 products in their range, Aussie eCommerce packaging supplier Signet will no doubt have packaging that will take your eCommerce experience to the next level. Want to give something new a try? Visit signet.net.au and enter the coupon code ‘ADDTOCART’ at the checkout for $20 off your first order. Signet helps small family-owned businesses to Australia’s largest eCommerce powerhouses including IKEA, Mecca, Lush Cosmetics, and T2 protect their products during transit and would love to help you too!
What’s that? You’ve had all summer to read Shopify’s Future of eCommerce Report and you haven’t yet? And what’s that? You missed the webinar with Shopify Plus’ Head of Marketing, Robin Marchant and Product Marketing lead Anthony Kedriss. Well, don’t worry, we’ve got you covered. The webinar and the report is available on demand now, so you can access both at any time that you want. Head over to shopifyplus.live/foc-apac to get Shopify’s Future of eCommerce Report and webinar today.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Mike Halligan from Scratch
A strategic thinker with creative passion, Mike helps to grow and build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience. He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way. Mike speaks on eCommerce, brand and the subscription economy.
You can contact Mike at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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