Domino's Digital Growth Secrets | #023 - a podcast by Nathan Bush
from 2020-09-20T19:00:01
In this episode of Add To Cart, we are joined by Michael Gillespie, Chief Digital & Technology Officer at pizza giant, Domino’s. The conversation takes us from the early days of digital at Domino’s, pioneering online pizza sales right through to the most recent AI innovations the team is rolling out across Australia and beyond. Michael shares his tips for up-selling and cross-selling success, his views on the importance of democratising data and how he and his team have taken the ultimate crash course in agility thanks to Covid. And if you like cool efficiency with your pizza, listen out for the low down on robot and drone delivery.
Links from the episode:
Tropeaka’s Success with Shopify Plus (sponsored)
Packaging Solutions from Signet (sponsored)
Questions answered in the podcast include:
- What’s the key to Domino’s recent digital sales success?
- What’s your approach to using data effectively?
- How did you mobilise your team to react to Covid19?
- How close are we to robot and drone food delivery?
This episode was brought to you by…
Tropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka’s story and see other case studies, visit the customer section on shopify.com.au/plus.
Do you ever look at your packaging and think, my God, one day we are going to get around to fixing that? Well, our partners at Signet may be the answer you’ve been looking for. They have over five and a half thousand solutions and warehouses all over Australia, which have helped retailers such as Ikea, T2, Lush and Mecca not only reduce their packing times by up to 30%, but also save the environment. Visit Signet.net.au to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host Michael Gillespie from Domino’s:
Michael Gillespie is the Group Chief Digital and Technology Officer for Domino’s Pizza Enterprises Limited (DPE). With more than 20 years’ experience in online marketing and digital strategy, he is responsible for overseeing the Digital and Information Technology teams across DPE’s nine markets – Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxemburg and Denmark. Michael’s vision and leadership has helped transform Domino’s into one of the most sophisticated online and digital retailers in the world. His team is committed to constant innovation and has achieved a number of world firsts including autonomous delivery vehicles, drone delivery, virtual assistants and online ordering with augmented reality, as well as working with operations to bring innovative technology solutions like DOM Pizza Checker to life in stores.
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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