Email Automation. How to use it to optimise eCommerce ROI? | #004 - a podcast by Nathan Bush
from 2019-12-15T17:33:04
n this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird.
Common questions answered in the podcast include:
- What is the difference between email and marketing automation?
- What are the key automation you should start with for maximum return?
- Which email platforms should you consider for your eCommerce business?
Links from the episode
- Mailchimp and Shopify break up
- eMarsys Top Independent Cross-Channel Campaign Management with Gartner
- Shopify Plus Commerce Evaluation Guide (Sponsored)
This episode was brought to you by…
Shopify merchants broke records over the BFCM weekend selling over $2.9 billion USD worth of goods across 175 countries, up from last year’s $1.8 billion. Over 1,000,000 merchants rely on the Shopify platform on days like Black Friday to scale and grow their business. Merchants don’t need to worry about their site crashing because Shopify takes care of the tech and merchants can focus on what matters. If you had a not-so-great BFCM, it might be worth considering whether you’re on the right platform. Shopify Plus have a handy Commerce Evaluation Guide that walks you through what questions to ask and what you need to consider when choosing the right commerce platform for your business. You can download the guide at shopifyplus.promo/commerce-guide.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason Anderson from Andzen
Jason Anderson is General Manager at Andzen: Brisbane’s leading Lifecycle Marketing agency. Jason’s major focus is on helping eCommerce brands boost their customer lifetime value using email marketing. With the right strategy, tools, and creative, Jason helps brands not only convert leads into buyers, and keep those customers for life. You can contact Jason on LinkedIn.
Contact Us
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email nathan@12high.com.au. We look forward to hearing from you!
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Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush