Facing Up to Customers: How to do video personalisation | #048 - a podcast by Nathan Bush
from 2021-01-24T19:00
In this episode of Add To Cart, we are joined by Matt Barnett from Bonjoro, a SaaS based video platform that allows you, your customer service or warehouse teams to send short, personalised videos to your customers via email. Started in Sydney in 2017, Bonjoro is now used across the world and is integrated with platforms such as Shopify, Mailchimp and ActiveCampaign. In this conversation, you’ll hear how Matt had the idea for Bonjoro on his morning commute, how personalised video can increase conversion rates at certain points in the funnel and his tips for people struggling in front of the camera..
Links from the episode:
Shopify Plus Future of eCommerce Report (sponsored)
Questions answered:
- How did you come up with the idea for Bonjoro?
- What are some of the outcomes for eCommerce retailers who are using video personalisation?
- How do you navigate the recruitment process in such a culture-driven company?
This episode was brought to you by…
Our partners at Signet helped organic tea business, Little Wildling Co. go plastic-free in their small business supply chain. They switched from plastic-lined mailer bags to a completely sustainable packaging liner, all without having to commit to high minimum order qualities...run wild and free Little Wildling Co. Signet has over five and a half thousand packaging solutions to help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.
If you are coming back from your Christmas holidays and need to give your brain a jump start, Shopify’s 'The Future of eCommerce' report will get you going! They’ve interviewed industry leaders, investors and commerce experts to give you five trends that will shape eCommerce in 2021 and beyond. And while 2020 was a free kick for many in eCommerce, the game is going to get tougher with increased competition, fulfilment pressures and higher acquisition costs will be the upcoming tests. This report goes into detail on what to expect so you can plan for it. Sadly, future still doesn’t hold hoverboards. To read the report visit shopify.com/enterprise/the-future-of-ecommerce or just google Shopify Future of eCommerce.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Matt Barnett from Bonjoro
Matt is the CEO and Papa Bear at Bonjoro, the 1-1 personalised video messaging platform that started as a sales hack for an agency he was running. Bonjoro went from hack to side hustle to global business in 18 months, and now has teams across five continents. Matt's love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be the most loved brand in the world.
You can contact Matt at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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