Fart Books Make Millionaires: The Ethicool Story | #054 - a podcast by Nathan Bush
from 2021-02-14T19:00:55
In this episode of Add To Cart, we are joined by Stu French, Co-Founder of Ethicool, a children’s book publisher and online retailer. Stu has an eCommerce background, having worked in digital roles for Telstra and AGL, but he’s also a children’s author. Combining his two career areas, Stu, with his wife Teigan, launched Ethicool in February 2020, selling kids books with great stories and ethical messages. In this chat, Stu discusses the link between his corporate life and his career as a kids author and publisher, tells us about the fulfillment model he set up to help distribute into the US and shares why he doesn’t see Amazon as a competitor, but a partner to his book business.
Links from the episode:
Shopify’s Future of eCommerce Report and webinar (sponsored)
The Signet/Cheers Sweetie Story (sponsored)
Questions answered:
- Why did you decide to sell children’s books?
- What are your top tips for U.S.. expansion?
- How difficult is it to write a great book for kids?
This episode was brought to you by…
What’s that? You’ve had all summer to read Shopify’s Future of eCommerce Report and you haven’t yet? And what’s that? You missed the webinar with Shopify Plus’ Head of Marketing, Robin Marchant and Product Marketing lead Anthony Kedriss. Well, don’t worry, we’ve got you covered. The webinar and the report is available on demand now, so you can access both at any time that you want. Head over to shopifyplus.live/foc-apac to get Shopify’s Future of eCommerce Report and webinar today.
How do you like your cocktail gift boxes? Shaken? Maybe. Stirred? Perhaps. Broken? Definitely not. Cocktail gifting Company, Cheers Sweetie were finding they were regularly coming up against broken items when mailing their gift boxes all over Australia. Not only was it costing them money but it was a horrible customer experience. Working with our packaging supplier partners, Signet, Cheers Sweetie added an outer protective layer and internal cushioning - all while remaining environmentally friendly. They are now saving over $6,000 a year in broken items. Cheers to that. Visit signet.net.au/blog to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Stu French from Ethicool
With a strong background in enterprise transformation, Stuart has formed, grown and led some of Australia's largest digital, design and technology teams, and has a particular passion for eCommerce and digital content. He is the Co-Founder of kids book business, Ethicool.
You can contact Stu at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
See acast.com/privacy for privacy and opt-out information.
Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush