Finding an Inclusive Fashion Fit: The JAM The Label Story | #194 - a podcast by Nathan Bush
from 2022-06-05T19:00:49
In this episode of Add To Cart, we are joined by Molly Rogers and Emma Clegg, Co-founders of JAM The Label, producing adaptive and inclusive fashionable clothing. Both women are Occupational Therapists with extensive experience in disability support and in their jobs, they were witnessing daily struggles with mainstream garments. Despite having no experience in the fashion industry, they launched JAM The Label in 2019, took part in this year’s Australian Fashion Week and have recently partnered with The Iconic. In this chat we discuss the solutions that Molly & Emma have come up with to meet the needs of adaptive fashion, the mainstream brands who are doing it best in this space and what tech applications eCommerce business can implement to really nail inclusivity.
Links from the episode:
Shopify Plus and Mustard Made (sponsored)
Questions answered:
- How have you managed going from OT’s to fashion designers?
- How do you market your products when you are addressing such a wide variety of needs?
- How can eCommerce businesses make their processes more accessible?
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