Followers, Footwear & Fashion Week: The TWOOBS Story | #046 - a podcast by Nathan Bush
from 2021-01-17T19:00:23
In this episode of Add To Cart, we are joined by Jess and Stef Dadon,, the duo behind the How Two Live blog and podcast and Founders of the TWOOBS footwear brand. You’ll hear how the sister’s lives exploded after they achieved the ultimate paparazzi-pulling stunt at Paris Fashion Week, why they cancelled their entire new range of shoes post Covid and why they see a commitment to sustainability like eating a giant pizza.
Links from the episode
The Iconic Sustainability Progress Report 2020
Questions answered:
- What has surprised you most around sustainability in fashion?
- Are you still getting cut through from organic social content?
- Is wholesale or direct to consumer more profitable for you?
This episode was brought to you by…
If you are coming back from your Christmas holidays and need to give your brain a jump start, Shopify’s 'The Future of eCommerce' report will get you going! They’ve interviewed industry leaders, investors and commerce experts to give you five trends that will shape eCommerce in 2021 and beyond. And while 2020 was a free kick for many in eCommerce, the game is going to get tougher with increased competition, fulfilment pressures and higher acquisition costs will be the upcoming tests. This report goes into detail on what to expect so you can plan for it. Sadly, future still doesn’t hold hoverboards. To read the report visit shopify.com/enterprise/the-future-of-ecommerce or just google Shopify Future of eCommerce.
Our partners at Signet have been helping retailers, small and large, reduce transit damages without damaging the planet with the Geami xbox mini. Now this nifty little device uses recycled paper in a honeycomb formation as a green alternative to bubblewrap. It’s made to wrap products or fill boxes and will ensure that your products arrive safe and sound. Upside, no more polystyrene packing peanuts all over the warehouse floor. Downside, no more wrapping yourself in bubblewrap and rolling along the same floor. The Geami xbox mini is just one of Signet’s 5,five and a half thousand packing solutions that help leading eCommerce businesses step up their packaging game. Visit Signet.net.au to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts: Jess and Stef Dadon from TWOOBS
Stef launched How Two Live with her sister Jess as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans. The duo regularly work with the biggest brands in fashion and beyond, including ASOS, Westfield, Maybelline, Shopbop, and The Zoe Report, and also love to support and promote emerging designers. In 2015 their first book #HowTwoLive was published in Australia, the US, and the UK, and in 2016 the sisters created TWOOBS; a line of comfortable, fashion-forward, and animal-friendly sandals that are known to regularly sell out. Their most recent venture, the How Two Live Store, is a multi-brand pop-up retail concept that houses up-and-coming designers, with one of Australia’s major retailers Glue Store recently playing host to the pop-up over Christmas.
You can contact Jess and Stef at 'How Two Live'
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
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Further episodes of Add To Cart
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