From Building on The Block to Brand Building with al.ive body Founders | #360 - a podcast by Nathan Bush
from 2023-12-03T19:00:45
In this episode of Add To Cart, we are joined by Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. We do chat briefly about their success on The Block back in 2013, but the pair have done so much more since then. They share their stand out learnings from a recent warehouse relocation, how they approach decision-making as twin sisters and co founders and why forecasting is such an important aspect of their business.
Links from the episode:
Questions answered:
- Would you ever do another reality show?
- What was your launch strategy to make a mark?
- What advice do you have for founders considering a warehouse move?
This episode was brought to you by…
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts: Alisa and Lysandra from al.ive body
Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age. The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.
You can contact Alisa at LinkedIn
You can contact Lysandra at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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