Giving is the New Selling: The i=Change Story | #044 - a podcast by Nathan Bush
from 2021-01-10T19:00:32
In this episode of Add To Cart, we are joined by Jeremy Meltzer from i=Change. Jeremy and his team have raised over $2m to help women and girls escape out of poverty, abuse and slavery, partnering with brands such as PE Nation, PillowTalk and National Tiles. Jeremy discusses the impact that i=Change is making, how retailers can start giving (and converting) almost immediately and why he thinks the secret to retail in the future will be product as well as purpose.
Links from the episode:
Jeremy’s Ted Talk, ‘Where is Men’s Roar?’
Signet and Lush Cosmetics (sponsored)
Shopify’s The Future of eCommerce report (sponsored)
Questions answered in the podcast include:
- What inspired you to start i=Change?
- Tell us about the link between adding i=Change and the commercial uplift you are seeing with your retailers
- What’s the most challenging part of running a social enterprise in Australia?
This episode was brought to you by…
Did you know that Lush Cosmetics have committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent guidelines, including being 100% recyclable. So that's when Lush joined forces with our partners Signet to provide an eco friendly outer packing solution which helps get their products in the hands of customers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use, plus five and a half thousand other solutions, visit signet.net.au and up your eCommerce packaging game today.
If you are coming back from your Christmas holidays and need to give your brain a jump start, Shopify’s 'The Future of eCommerce' report will get you going! They’ve interviewed industry leaders, investors and commerce experts to give you five trends that will shape eCommerce in 2021 and beyond. And while 2020 was a free kick for many in eCommerce, the game is going to get tougher with increased competition, fulfilment pressures and higher acquisition costs will be the upcoming tests. This report goes into detail on what to expect so you can plan for it. Sadly, future still doesn’t hold hoverboards. To read the report visit shopify.com/enterprise/the-future-of-ecommerce or just google Shopify Future of eCommerce.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jeremy Meltzer from i=Change
One of Australia’s leading social entrepreneurs, Jeremy Meltzer is Founder of i=Change, Australia’s fastest-growing social impact tech startup. From an idea, to harness the power of eCommerce, make it simple for brands to give back and build purpose into their customer journey, i=Change is now partnered with some of Australia’s largest retailers and has raised $1 at a time, $2,686,013 and counting. This is helping fund the life-changing work of best-practice NGO’s focused on the critical issues of our time, including the empowerment of women and girls and climate change.
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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