Hi-Vis on Mental Health: The TradeMutt Story | #035 - a podcast by Nathan Bush
from 2020-11-29T19:00:32
In this episode of Add To Cart, we are joined by Ed Ross, Co-founder of TradeMutt, the home of funky workwear with an important message. After working on cattle stations and doing a Ag diploma, Ed found himself in Brisbane working as a Carpenter. He and another tradie mate got delivered some devastating news, which inspired them to change what workwear looks like and make a real impact on mental health in the construction industry and beyond. So TradeMutt was born. In this conversation, we dive into how they set up their eCommerce business from the start to incorporate social impact, how they got burned by marketing agencies and why these tradies have gone into fashion - including modelling speedos. It’s a look.
Links from the episode:
Shopify Plus and Rollie Nation (sponsored)
Signet and Aussie Candles (sponsored)
Questions answered in the podcast include:
- How did the idea for TradeMutt come about?
- What activity has moved the needle for TradeMutt most online?
- What advice would you give to others who are looking to go out and start their own business?
This episode was brought to you by…
Australian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgeous for customer service, Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes. They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion. As Limp Bizkit would say they’re now rollin’ rollin’ rollin’. To read more of Rollie Nation’s story and see other case studies visit the customers sections on shopify.com.au/plus.
Signet
eCommerce retailer, Aussie Candles, streamlined its packaging processes with the help of our partner, Signet, by incorporating the fill pack void filling solution. Fill pack is a 100% recyclable void fill solution that effectively fills empty spaces in a box, which prevents product movement during transit, makes sense. Since making the switch Aussie Candles improved packing efficiency by 60% and have achieved a 100% product protection during transit, some would even say they’re shining a light for smart packaging. Signet has over five and a half thousand packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Ed Ross from TradeMutt
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