How to Win at PR with Gaby Howard from Flaunter | #078 - a podcast by Nathan Bush
from 2021-05-09T19:00
In this episode of Add To Cart, we are joined by founder, CEO and PR expert, Gaby Howard. Gaby runs Flaunter, a marketplace for public relations which allows brands such as Allbirds, CottonOn and Asos to immediately connect with publications such as Marie Claire, Popsugar and Vogue. In this conversation we cover how to turn your products into stories that the media will care about. We also have a chat around how gifts for PR are on the way out and how we can foster a greater community of women entrepreneurs in Australia.
Links from the episode:
Shopify Plus & Incu (sponsored)
Signet & Lush Cosmetics (sponsored)
Questions answered:
- Which tools would you recommend to help with targeting PR to resonate with specific audiences
- What’s important for brands in terms of content and asset creation?
- What are your thoughts on agency versus in-house PR?
This episode was brought to you by…
Incu has been introducing customers to new international brands for nearly 20 years. With ten retail stores, eCommerce was a support player but in the last year it has got serious. Upgrading from a custom site to Shopify and now Shopify Plus, Incu’s online sales have grown300% year on year. Shopify Plus features such as Launchpad for automation, Flow to manage the product range, Scripts for customisation and Shopify Plus’ Merchant Growth Model have all had a compounding effect. Not only are sales up 300% year on year, conversion rates are up 80%, verage session engagement up 91% and bounce rate is down 40%. Incu? More like in-wooooah. To read more of Incu’s story and see other case studies visit the customer sections on shopify.com.au/plus.
Did you know that Lush Cosmetics committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent environmental guidelines including being 100% recyclable. Lush joined forces with our partner Signet to provide an eco-friendly outer packaging solution to help get their products in the hands of retailers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use (and over 5,500 other solutions) visit signet.com.au and up your eCommerce packaging game.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Gaby Howard from Flaunter
Gaby is the Founder and CEO of Flaunter, a SaaS tool that streamlines the daily flow of media relations, content sharing, sample tracking and reporting, providing digital showrooms and branded media centers that help PR and marketing teams more easily leverage, distribute and track their PR content.
Gaby is passionate about equitable access to quality education and boosting women founders. She loves building highly engaged teams and working with incredible people. With 20 years of experience working in the communications industry with leading brands in the fashion, lifestyle, entertainment and not-for-profit sectors, Gaby has spent the last 5 years building Flaunter into Australia’s largest and most diverse digital asset management platform for PRs. In 2009, she helped launch one of Australia’s most successful digital fundraising initiatives, recognised with a United Nations Media Peace Award in collaboration with The Sydney Morning Herald. In 2015 Gaby was honoured to be included in #IFSHECANICAN, a book showcasing the next generation of influential women business leaders.
You can contact Gaby at Flaunter
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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