Jeans for Freedom: The Outland Denim Story | #026 - a podcast by Nathan Bush
from 2020-10-11T19:00
In this episode of Add To Cart, we are joined by James Bartle, Founding CEO of Outland Denim. The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this. Four years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle. During the conversation, James shares his passion for denim, the story of how he scored his first retail deal, his experience with impact-investing and what he’s learned about the psychology of brand storytelling.
Links from the episode:
Equity Crowdfunding with Birchal
Eco-friendly unboxing from Signet (sponsored)
Tamburlaine Organic Wines partner with Shopify (sponsored)
Questions answered in the podcast include:
- How did you come up with the idea for Outland Denim?
- What is your approach to sustainable and ethical fashion?
- In the digital space, how do you balance marketing your brand story with making sales?
This episode was brought to you by…
More than ever, the pressure to create an eco-friendly unboxing experience is at the forefront of retailers minds. Packaging company, Signet, has helped a range of leading eCommerce retailers such as Mecca, T2, Lush Cosmetics and Ikea, transform their eCommerce packaging offerings and provide sustainable packaging solutions that benefit the customers and our planet. Signet proudly supports me and this podcast, as well as 60,000 Aussie businesses with their packaging needs. Visit signet.net.au/ecofriendly to find out more.
When Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn’t going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That’s something to cheers to. To read more of Tamberlaine’s story and see other case studies visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
James Bartle from Outland Denim
James Bartle is the founding CEO of Outland Denim, a fashion company on the vanguard of the socially conscious manufacturing movement. I am passionate about denim and the craft of jean manufacturing, but also the unique ability of the garment industry to drive change. Outland Denim employs young women seamstresses who’ve been impacted by human rights abuses and gives them a hope and a future through sustainable employment and career progression in our Cambodia-based production facilities.
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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