Making the Bed Beautiful: The Sheet Society Story - a podcast by Nathan Bush
from 2021-08-22T19:00:18
In this episode of Add To Cart, we are joined by Hayley and Andy Worley from the Sheet Society. Hayley and Andy started The Sheet Society because they wanted to make the worst job in the world - putting sheets back on the bed - easier and they wanted to bring beautiful design into the bedroom. They started four years ago with a $20K investment, shooting web content on iPhones and selling their car to pay for stock and now are generating over $15m of sales, have a retail store, a team of 50 and operate out of a 3,500 square metre warehouse in Melbourne. Stay tuned until the end where we get a special Add To Cart exclusive (ive ive ive) on a big move for The Sheet Society.
Links from the episode
Shopify Plus & Tropeaka (sponsored)
Questions answered:
- Which element of building the brand required the most effort?
- What’s been your biggest growth lesson?
- What are your tips around managing cash flow?
This episode was brought to you by…
Did you know that Lush Cosmetics committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent environmental guidelines including being 100% recyclable. Lush joined forces with our partner Signet to provide an eco-friendly outer packaging solution to help get their products in the hands of retailers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use (and over 5,500 other solutions) visit signet.com.au and up your eCommerce packaging game.
Tropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka’s story and see other case studies, visit the customer section on shopify.com.au/plus.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Hayley Worley from The Sheet Society
Co-Founder of trailblazing bed linen label The Sheet Society, Hayley Worley has combined a tactile passion for working with fabric, colours and trends, and a desire to craft a universally ‘wanted’ product with flair. After identifying that bedding was a category in need of (desperate) innovation, she began to grapple with the idea of revolutionizing the way consumers shop for their sheets.
You can contact Hayley at LinkedIn
Andy Worley from The Sheet Society
Co-Founder of The Sheet Society. The numbers guy, with a passion for incredible CX. The technical and operations side of TSS and all the boring bits that make everything work. Loves a chat about tech stacks.
You can contact Andy at LinkedIn
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- Want to come on board as an Add To Cart sponsor
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