Mike Smith from Zero Co: How to Make Friends and Influence Change with impact.com | #249 - a podcast by Nathan Bush
from 2022-12-06T22:09:19
This week our partner content is brought to you by impact.com who transform the way businesses manage and optimize all types of partnerships. In this episode we dive into how to leverage your communities for growth.
Joining impact.com Sales Director Peter Bray, is someone who’s been on my conversation wish list for some time - the man behind Zero Co, Founder, Mike Smith.
Zero Co is committed to solving the global single use plastic problem by producing personal care and home cleaning products in forever bottles with reusable refill pouches. They also do a whole lot of clean up work to get rid of plastics already in existence, some of which involves building pyramids in Egypt. In this chat, Mike shares how to leverage communities to drive growth, the relationships Zero Co have built with AirBnB customers schools, investors and the sustainability community, to help them feel connected to the mission and the brand and how, on a recent trip to North Africa, Mike took a brave stand against something menacingly known as ‘The Pharaoh's revenge’!
Links from the episode:
impact.com - get your demo here
Questions answered:
- Where have Zero Co’s biggest challenges been in 2022?
- How have financial pressures in society affected customer loyalty?
- Which community does Zero Co want to engage next?
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