New Brew: The Beer Cartel Story | #087 - a podcast by Nathan Bush
from 2021-06-06T19:00:08
In this episode of Add To Cart, we are joined by Richard Kelsey from Beer Cartel. Started from a Kennard’s shed in 2009, Beer Cartel was one of the first online beer businesses in Australia. Today, they stock over 1,000 craft beers, have created a new tradition with their famous Advent Beer Calendar and just launched their equity crowdfunding where you can buy a share of the company. But even if you’re not into beer - there’s so much that Beer Cartel do differently that you can draw inspiration from. In this chat, Richard shares how they have put a focus on creating unique gifts and gifting occasions, why they have continued down a subscription and membership model and why they commission and publish their own research to be perceived as industry leaders.
Links from the episode:
Shopify Plus and Tamburlaine Wines (sponsored)
Questions answered:
- What trends in beer consumption have you seen since you started Beer Cartel?
- What’s the secret to designing an award-winning online experience for eCommerce?
- Why did you decide to launch an equity crowdfunding campaign?
This episode was brought to you by…
When Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn’t going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That’s something to cheers to. To read more of Tamberlaine’s story and see other case studies visit the customers sections on shopify.com.au/plus
Banana skin, pumpkin, dodgy avocados… and eCommerce packaging. Our friends at eCommerce packaging supplier, Signet, are helping retailers reduce their carbon footprint with their new range of compostable mailers. Made from plant-based materials, the mailers will break down to organic fertiliser once composted - both at home or in industrial disposals. Talk about giving back to the planet! Signet has over 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Richard Kesley from Beer Cartel
Richard is the co-founder of Beer Cartel, Australia's #1 Retailer of Craft Beer. Over the last 12 years they have forged their way in the market, providing access to over 1,000 of the world's best craft beers, through their Sydney store and website www.beercartel.com.au. Beer Cartel helps thousands of customers Australia-wide, source hard to find beers and limited releases, as well as old favourites.
You can contact Richard on LinkedIn
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- Want to come on board as an Add To Cart sponsor
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Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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