Paddock to Pixel: The Hagen's Organics Story | #025 - a podcast by Nathan Bush
from 2020-10-04T19:00:25
In this episode of Add To Cart, we are joined by Oliver and Ruby Hagen, who run Hagen’s Organics, a second-generation butchery based in Melbourne. The Hagen family are no strangers to change, starting in the 1980’s selling organic fruit and veg, then shifting to meat in the late 90s. Siblings, Oliver and Ruby, continue to run the company with an online presence very much at the core of the business. In this chat, they share their thoughts on the importance of transparency and commitment to customer service, how they have grown exponentially, welcoming a community of new staff as a result of Covid and their future plans for pop ups and live-streaming.
Links from the episode:
Jenny Craig partner with Shopify (sponsored)
Packaging Solutions from Signet (sponsored)
Questions answered in the podcast include:
- What has been the hardest thing about taking a butcher shop online?
- How has the Covid19 crisis affected you?
- What’s your approach to website content creation?
This episode was brought to you by…
Jenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They’ve already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds...I mean...dollars. To read more about Jenny Craig’s story and see other case studies, visit the customers sections on shopify.com.au/plus.
Aussie eCommerce packaging company, Signet, is passionate about helping Aussie retailers transform their packaging processes. With over 5, 500 products available online and in distribution centres across Australia, Signet has packaging well and truly covered. Signet proudly supports me and this podcast, as well as over 60,000 Aussie businesses, including small family-owned companies like Murchison River Swags to Australia’s largest retailers such as Mecca, Ikea, Lush Cosmetics and T2. Visit signet.net.au to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Oliver Hagen from Hagen’s Organics
Oliver Hagen is the director of Hagen’s Organics. Alongside his sister, Oliver runs the business, which has four stores across Melbourne, and their online store. After working and growing up in the business with his dad, Royce, Oliver took over operations in 2013.
Ruby Hagen from Hagen’s Organics
Ruby Hagen is the Business Manager of Hagen’s Organics. After growing up in the business, she wanted to get on board alongside her brother to run the company. Her natural born people skills give her the perfect skill set for managing their team of close to 60 people.
** OIiver and Ruby are offering 10% off for Melbourne-based Add to Cart listeners until the end of October. Enter ADDTOCART10 at checkout! **
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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