Partnerships with Impact: How Booktopia grew their affiliate channel by 200% | #081 - a podcast by Nathan Bush
from 2021-05-18T19:24:12
In this episode of Add To Cart, we are joined by Impact Sales Director, Peter Bray and Booktopia Chief Marketing Manager, Steffen Daleng. In our conversation we discuss how retailers can set up sales partnerships with other brands, content creators, affiliates, publishers and influencers to scale and grow. Steffen shares how Booktopia approach partnerships to attract passionate communities at scale and how they do it profitably. Peter shares how Impact is making it easier than ever for brands to find new partnership opportunities and automate the process.
Links from the episode:
Catch of the Day by Gabby Leibovich
Questions answered:
- What types of partnerships have been most effective for Booktopia?
- How has technology allowed Booktopia to scale and diversify their partnership program?
- What tactics can businesses implement for the easiest wins in their partnership channels?
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Peter Bray from Impact
Peter has over ten years' experience working in marketing and advertising technology in Australia and has held leadership positions at Celtra, Forrester and InMobi. Currently he oversees the revenue expansion team at Impact and is responsible for growing the Partnership Cloud customer footprint across Australia, New Zealand and South East Asia.
You can contact Peter on LinkedIn
Steffen Daleng from Booktopia
Steffen serves as Chief Marketing Officer at Australia's largest online bookstore; Booktopia and was named #15 Top People in Ecommerce in 2021. Arriving in Australia in 2014, after having sold and exited his last company in Indonesia he joined The Co-op to drive digital growth and in his latest role as General Manager Digital & Marketing was responsible for omnichannel growth across two websites and 120 stores before joining Booktopia in 2018. Prior to arriving in Australia Steffen founded an online electronics retailer in Denmark in 2006, and a digital agency helping more than 300 SMBs grow online through Conversion Rate Optimisation, Strategy, Design/Development and Digital Marketing.
You can contact Steffen on LinkedIn
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