Passion & Polish: The Kester Black Story - How the World’s First Beauty B Corp Continues to Grow | #018 - a podcast by Nathan Bush
from 2020-08-16T19:00:31
In this episode of Add To Cart, we are joined by Anna Ross, founder and CEO of beauty brand Kester Black. The business started as a fashion label, then sold jewellery, but it wasn’t until Anna noticed a lack of cruelty-free nail polish colours, that ethical cosmetics became the focus. Tripling business revenue in just three months, Kester Black expanded and went on to become the world’s first make-up company to achieve B Corp certification. From finding a chemist on Gumtree to international shipping to facebook ads done right, self confessed corporate rebel, Anna shares everything she’s learned on her journey from eComm novice to Telstra Australian Young Businesswoman of the Year and beyond.
Links from the episode:
Shopify Plus Enterprise Commerce Platform (sponsored)
Klarna (sponsored)
Questions answered in this podcast include:
- How did Kester Black triple revenue in three months?
- Why did you decide to go all-in on sustainability and ethical production?
- How do you continually meet such a high design standards on your website and socials?
- How important are reviews to your business?
This episode was brought to you by…
I don’t know about you, but sometimes I visit the larger eCommer sites and they have the slowest sites going around. In reality, the bigger your business, the faster your retail platform should be. It’s not always the case. With Shopify Plus, you can handle up to 10,000 transactions per minute, because they believe the future belongs to the fast. For an enterprise commerce solution at start up speed, visit shopify.com.au/plus that’s shopify.com.au/plus
Klarna is the payment solution built with retailers in mind. Each Klarna transaction comes with seller protection and is paid in full at dispatch. There's no waiting for funds that you have worked hard for! Customers love Klarna too. The streamlined UX at checkout is proven to boost consumer loyalty, drive repeat purchases and increased average order value. To get started with Klarna today, visit klarna.com.au/business
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Anna Ross from Kester Black
Anna Ross is founder and CEO of Kester Black, Australia’s leading ethical beauty brand. Kester Black creates premium cosmetics with an ethical edge and is leading the charge to a cruelty-free sustainable future within the beauty industry. Ross has been named the Telstra Australian Young Business Woman of the Year, Australian Leadership Awards Emerging Leader of the Year, InStyle Magazine’s Women of Style, and Vogue Game Changers 2018, while also being featured across major media channels including BBC, Smart Company, Elle Magazine, Collective Hub, Marie Claire, Vogue, News.com.au and the Australian Financial Review. She has collaborated with industry heavyweights including Disney, Pantone, Go-To, Audi and Virgin Australia to name a few.
You can contact Anna on LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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Website of Nathan Bush