Pay Now, Play Later: The Oz Hair & Beauty Story | #050 - a podcast by Nathan Bush
from 2021-01-31T19:00:35
In this episode of Add To Cart, we are joined by Anthony Nappa, Founder and CEO of Oz Hair & Beauty. Anthony started out buying a business from his dad for $12,000 and worked hard selling products on Ebay to get him through university. Now that business does over $50m a year in turnover and is one of the leading beauty and skincare brands. In this chat he gives shout outs to the people who have helped him, shares his biggest ‘aha’ moments and lifts the curtain on some of his most successful strategies. If you are building an eCommerce brand - in beauty or otherwise - this is a must listen.
Links from the episode:
Questions answered:
- What have been the biggest lessons you’ve learned from such fast growth?
- What are some of the eCommerce tools or technologies that have been critical to your success?
- What’s the secret to good business partnerships?
This episode was brought to you by…
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Incu has been introducing customers to new international brands for nearly 20 years. With ten retail stores, eCommerce was a support player but in the last year it has got serious. Upgrading from a custom site to Shopify and now Shopify Plus, Incu’s online sales have grown300% year on year. Shopify Plus features such as Launchpad for automation, Flow to manage the product range, Scripts for customisation and Shopify Plus’ Merchant Growth Model have all had a compounding effect. Not only are sales up 300% year on year, conversion rates are up 80%, verage session engagement up 91% and bounce rate is down 40%. Incu? More like in-wooooah. To read more of Incu’s story and see other case studies visit the customer sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Anthony Nappa from Oz Hair and Beauty
Anthony Nappa is the CEO of Oz Hair and Beauty. At 19 years old, he started selling his parents ‘hair and beauty products from the corner of a warehouse as a hobby and to get through uni. Now, along with his brother and the rest of the family, the company is one of the largest hair and beauty ecommerce stores in Australia.
You can contact Anthony at LinkedIn
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- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
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Email hello@addtocart.com.au We look forward to hearing from you!
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