Pride & Purpose: The Welcome to Country Story | #107 - a podcast by Nathan Bush
from 2021-08-15T19:00:55
In this episode of Add To Cart, we are joined by Jason Eades, CEO of Welcome To Country. Welcome To Country started as a marketplace to promote and sell Aboriginal and Torres Strait Islander experiences and tourism. However, over Covid they’ve evolved their business model to also be a marketplace for Aboriginal and Torres Strait Islander products including books, art, jewelry and food. In this episode, Jason shares how businesses like Kip & Co are developing meaningful and win win relationships with Aboriginal and Torres Strait islander businesses. He shares how their PayPal partnership came about and why he is hugely optimistic about the recognition and opportunities for Indigenous entrepreneurs.
Links from the episode
Welcome to Country by Marcia Langton
Traditional place names in mailing addresses
Shopify Plus & Incu (sponsored)
Signet & Flora & Fauna (sponsored)
Questions answered:
- How and why did Welcome to Country expand to sell products?
- How do you find new creators and retailers to join the marketplace?
- How can businesses best support Indigenous artists and producers?
This episode was brought to you by…
Incu has been introducing customers to new international brands for nearly 20 years. With ten retail stores, eCommerce was a support player but in the last year it has got serious. Upgrading from a custom site to Shopify and now Shopify Plus, Incu’s online sales have grown 300% year on year. Shopify Plus features such as Launchpad for automation, Flow to manage the product range, Scripts for customisation and Shopify Plus’ Merchant Growth Model have all had a compounding effect. Not only are sales up 300% year on year, conversion rates are up 80%, verage session engagement up 91% and bounce rate is down 40%. Incu? More like in-wooooah. To read more of Incu’s story and see other case studies visit the customer sections on shopify.com.au/plus.
If I asked you who you thought the Captain Planet was of Australian retail, I am sure the team over at Flora & Fauna would get most of your votes. They continue to set the benchmark for sustainable retail - and business in general. So, we are proud to share that they partnered with our friends at Signet to create plastic free packaging. Using Signet’s eco friendly protective packaging range, Flora & Fauna have been able save 30 tonnes of plastic from landfill while keeping their 8,000 products safe in transit. As captain planet would say, “with our powers combined…” Visit signet.net.au/blog to find out more.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason Eades from Welcome to Country
Jason is CEO of Welcome to Country and brings a deep passion and experience in Indigenous affairs and is a proud Aboriginal man born and raised on Gunnai country in south-east Victoria. A highly skilled Senior Executive offering more than 15 years of senior management experience across the arts, tourism, native title, and strategic policy sectors within the not-for-profit, private and government industries. Results-focused and effectual leader with proven ability to manage multiple complex issues.
You can contact Jason at LinkedIn
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Further episodes of Add To Cart
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