Rapid COVID Response: Zero to Full eCommerce in 16 days | #010 - a podcast by Nathan Bush
from 2020-04-26T23:32:59
In this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks. As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves with sales well into the six figures already.
Links from the episode
Malcolm Gladwell’s podcast Revisionist History
Download Klarna’s free report ‘The Empowerment Economy’ (sponsored)
Upcoming Shopify Webinar with Jason Andrew (sponsored)
Questions answered in the podcast include:
- What options did Brisbane Airport consider to combat the 96% loss of foot traffic?
- What were some of the challenges in making such a significant change so quickly?
- What technology are you using?
- How long did it take and how much did it cost to get the site up and running?
This episode was brought to you by…
Klarna recently conducted a survey of Australian shoppers. They found that 40% are more likely to shop with a retailer who offers flexible payment options,, such as letting people pay in instalments...and it makes sense right? In today’s unpredictable economy, empowering customers with financial choice is critical to maximising your online sales. To read more about this research and understand how you can offer Klarna’’s payment options, download the free report ‘The Empowerment Economy’ from Klarna. Visit Klarna.com.au/empower
The COVID-19 pandemic has disrupted demand and supply chains and has brought the economic recession forward. To help you cope and survive in this new reality, Shopify Plus and Jason Andrew from SBO Financial are hosting a webinar on May 5th on “How to Financially Prepare your eCommerce Business for a Recession.” In just one hour you’ll learn: how to manage your cash flow in this environment, how to improve your cash conversion cycle and how to restructure your costs. Visit shopifyplus.online/finance to register for May 5th, 1pm AEST. Can’t join live? No worries, register anyway and Shopify Plus can send you the recording afterwards.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Mike Doyle from Brisbane Airport Corporation
Michael Doyle has worked across an envious number of industries and for an eclectic group of leaders during his 20 year marketing career, but the common thread is a certain knack for finding himself involved with organisations during key inflection points. From start-ups to big institutions, Mike’s entrepreneurial spirit and ability to connect with people has inspired many a new perspective and certainly been the catalyst for some great success.
You can contact Mike on LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush