Rug Love: The Miss Amara Story - a podcast by Nathan Bush
from 2021-03-28T19:00:49
In this episode of Add To Cart, we are joined by Alex Tanya and Aaron Weller from online rug retailer, Miss Amara. A million miles away from the shouty men who traditionally seemed to be the only option in rug sales, Miss Amara use beautiful content, styling services and amazing customer service to modernise the business. Today they are on track to surpass $20m in revenue and are shipping to Australia, New Zealand, Hong Kong and soon, the US. In this chat, Alex and Aaron share the process of how they engage with customers to the point where those customers become content creators and ambassadors for the brand at a really low cost. We also cover how augmented reality boosted their conversion rate by up to seven times, why Alex handwrote 400 notes to customers during COVID and how they manage being co-founders and a married couple.
Links from the episode:
Signet & Sienna Byron Bay (sponsored)
Questions answered:
- What’s the secret to selling rugs online?
- How have you used augmented reality to boost your conversion rate by up to seven times?
- What is your number one tip for keeping customers happy?
This episode was brought to you by…
We’ve talked a lot about B-Corp retailers on past issuers of Add To Cart. Our packaging partners, Signet, recently helped nail polish brand, Sienna Byron Bay achieve B Corp status and 99% plastic free orders from start to finish! By switching from bubble lined mailer bags three years ago to Signet’s Geami protective packaging, not only is Sienna’s practices better for the environment, it keeps the nail polish better protected! Visit signet.net.au/blog to find out more.
When Australian fashion brand Aje wanted to set up its international omnichannel presence with a focus on mobile intuitiveness and flexible payment types, they turned to Shopify Plus. In just a few weeks after implementation, they saw their eCommerce conversion rate soar by 135%. It’s the stuff eCom dreams are made of! They also saw a reduction in bounce rate, increased pages per sessions and longer session duration. Now, they are ready to take on the world! To read more of Aje’s story and see other case studies, visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Alexandra Tanya from Miss Amara
By admission Alex over-stayed her welcome at university, completing two degrees - one in Architecture and then Property Economics before accidentally falling into a tech job. Since then technology has been her passion, working in app development for real estate. Since starting Miss Amara she feels that she has landed her dream, job being able to work with technology to create a seamless customer experience, as well as design and production of physical product for the business.
Aaron Weller from Miss Amara
Aaron has always been interested in business, starting his first business building websites in his bedroom at 16. Since then he has gone onto to start and sell Crucial, a cloud hosting business as well as be a key investor in one of the largest SEO companies in Australia. Miss Amara will be his forth business. He enjoys the journey and learning new things every day.
You can contact Alex at LinkedIn. You can contact Aaron at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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