Selling Shit You Don’t Own: The Marketplacer Story | #083 - a podcast by Nathan Bush
from 2021-05-23T19:00:08
In this episode of Add To Cart, we are joined by Jason Wyatt, the Co-Founder and Managing Director of Marketplacer which, in his words, allows you to “sell shit that you don’t own”. Put another way, Marketplacer allows retailers to create marketplaces to dramatically expand the product range and serve every need of your customer. The platform currently powers 100 marketplaces in 10 countries across the world and connects about 25,000 businesses. In Australia, they are used by leading retailers including Woolowrths, Surfstitch., Myer and Petstock and have recently got investment from Woolworths and Salesforce. They are currently focused on their US expansion as they aim to take over the retail world! But this isn’t his first parade!Jason also started Bike Exchange which is a leading online cycling marketplace in 10 countries and valued at $32m on the ASX. In today’s chat we cover the different types of marketplaces retailers can consider for growth, why marketplaces are a customer strategy - not a product strategy and why Jason starts his Melbourne mornings off with a surf.
Links from the episode:
Shopify & JB Hi Fi (sponsored)
Signet & Air Guitar Australia (sponsored)
Questions answered:
- How did your idea for Marketplacer become a reality?
- If brands want to spin up a marketplace, what investment would you recommend they start with? How much technical work is involved?
- How do you see marketplaces evolving in the next 2-3 years?
This episode was brought to you by…
Listen to this… [silence] that’s me playing my new air guitar. Our friends at Signet recently partnered with Air Guitar Australia and were responsible for protecting the national team's air guitars while on tour in Australia and around the world. We are proud to announce not a single air guitar was broken while in Signet's packaging! Confused? Worried that you may have finally gone a little loco? Visit signet.net.au/airguitar to find out more.
Think Shopify Plus if just for ‘simple retailers’? Well let me tell you - JB Hi Fi is no simple business. But when their old site crashed for two hours during Black Friday, doing nothing was simply not an option. Shopify Plus was selected as the eCommerce partner to help facilitate the fast growing $5b retailer. However, with over 200 dispatch locations, a reliance on a web of API’s and the ability to handle tripling growth - it wasn’t an out of the box implementation. But the results spoke for themselves. JB Hi-Fi cruised through a record Black Friday and Cyber Monday in 2019 without a hitch, have reduced average page load time by 15% and were even able to redeploy three techies who’s job was to watch the servers to make sure they don’t go down! JB Hi FI - not just smashing prices but smashing eCommerce. To read more of B Hi-Fi’s story and see other case studies visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason Wyatt from Marketplacer
Jason Wyatt is the Co-Founder and Executive Chairman of Marketplacer, global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces. Combining the financial acumen of a Chartered Accountant with the flair of a seasoned inventor, Jason is one of Australia's most successful entrepreneurs and sought after leaders of high-performing team cultures. With Marketplacer, Jason has nurtured and grown a talented team of over 100 and counting; challenging the status quo of eCommerce in helping retailers, wholesalers and communities transform the way they engage, trade and transact online since 2016, and watching their businesses grow.
You can contact Jason at LinkedIn
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- Want to come on board as an Add To Cart sponsor
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