Sexual Happiness People: The Lovehoney Story | #089 - a podcast by Nathan Bush
from 2021-06-13T20:48:46
In this episode of Add To Cart, we are joined by Rob Godwin, Director and Head of Operations at Lovehoney, an online adult store and global leader in sexual happiness. Rob established Lovehoney’s Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for credible sexual health information as a place to buy sex toys.. In this episode, Rob takes us behind the scenes at Lovehoney to share how the world’s attitude changed towards sexual wellness during COVID, how the sex industry leads much of the innovation that we see emerge in other industries and why inclusion and diversity is key to his, and Lovehoney’s, mission.
Links from the episode:
The Sexual Happiness Study 2019
Signet and Lush Cosmetics (sponsored)
Shopify and Jenny Craig (sponsored)
Questions answered:
- What are the unique challenges for an eCommerce brand in the adult retailer space?
- What medium and messages work best for Lovehoney to acquire new customers?
- Are you ever surprised by any products you stock?
This episode was brought to you by…
Did you know that Lush Cosmetics committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent environmental guidelines including being 100% recyclable. Lush joined forces with our partner Signet to provide an eco-friendly outer packaging solution to help get their products in the hands of retailers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use (and over 5,500 other solutions) visit signet.com.au and up your eCommerce packaging game.
Jenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They’ve already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds, I mean...dollars. To read more about Jenny Craig’s story and see other case studies, visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Rob Godwin from Lovehoney
Rob is an experienced award winning eCommerce Director with a history of creating and establishing market leading companies. With 19 years experience in B2C and B2C companies, Rob is highly successful in running international business. Leadership and delivering significant growth and profitability are Rob’s main strengths. Strong business development professional skilled in implementing major marketing plans expanding sales channels, operations and systems management, with extensive experience in providing advice and guidance to leading brands.
You can contact Rob at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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