Smart Discounting: Tactics to help you survive Black Friday, Click Frenzy and Cyber Monday | #002 - a podcast by Nathan Bush
from 2019-10-14T04:24:25
In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.
Common questions answered in the podcast include:
- Should retailers participate in mass discounting?
- What are some tactics retailers can use to protect margin while discounting?
- How do you measure the success of sales?
A full transcription of the episode can be found on the 12HIGH website.
Links from the episode
- 2019 Sales dates
- How to offer Black Friday discounts without killing your business
- Australia’s most popular shopping holidays revealed as e-commerce hits a major milestone
- International retailers rethink Black Friday strategy
- Shopify Plus Holiday Pre-Season Playbook (Sponsored)
This episode was brought to you by…
Shopify Plus. Our friends at Shopify Plus power some of the world's fastest-growing brands including JB HiFi, Koala and Kylie Cosmetics. The average growth rate for Shopify Plus customers is 126%. Massive! Shopify Plus has just released a really great Holiday Pre-Season Playbook which is well worth checking out. Visit shopifyplus.holiday/au to download the guide. Massive thanks to Shopify Plus for being the inaugural partner of Add to Cart.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: David Dennings from Surfstitch & Clearspace Digital
Dave Dennings was most recently General Manager of Digital Storefront Ops & Technology at surfwear pureplay, Surfstitch. He has a long history in digital strategy and has helped a wide range of clients across technology, operations and marketing. You can contact Dave on LinkedIn.
Contact Us
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email nathan@12high.com.au. We look forward to hearing from you!
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Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush