Sobah’s Journey to Successful Non-Alcoholic Beer Brand | #341 - a podcast by Nathan Bush
from 2023-10-01T19:00:04
In this episode of Add To Cart, we are joined by Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober. From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category. In this chat, Clinton shares his tips on how to be a better listener, what businesses can do to move away from just ticking boxes when it comes to supporting First Nations people and provides some valuable insights on the Voice referendum.
Links from the episode:
Questions answered:
- How can businesses approach supporting first nations people authentically?
- What’s the social giving aspect to Sobah?
- We’re approaching The Voice referendum. What’s your view on how the discussion has been handled so far in Australia?
This episode was brought to you by…
About your co-host: Clinton Schultz from Sobah
Dr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry.
You can contact Clinton at LinkedIn
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