Text For Success - Why SMS & MMS Marketing Can't Be Ignored | #113 - a podcast by Nathan Bush
from 2021-09-05T19:00:10
In this episode of Add To Cart, we are joined by John Stuckey from MobileDigital. The company is focused on helping businesses utilise the power of text to communicate with customers. John and the team create personalised MMS which have open rates of over 98% and click through rates of 60%. Boasting customers including Country Road, Pet Circle and Harris Farm, I asked John to come on and give us a bit of a 101 on text messaging and how to get the most out of it. In today’s episode, we dive into the elements that make a great text campaign, where text campaigns can go wrong and how to get started with your marketing team. John has also given Add To Cart listeners a special offer which entitles them to 5,000 free SMS and 500 free MMS with a three-month SNIPER trial.
Links from the episode
Shopify Plus & Jenny Craig (sponsored)
Questions answered:
- What are the top tips for building a brand in a customer’s phone?
- How does text marketing compare to email marketing?
- What are some common mistakes companies make when initially taking up text messaging?
This episode was brought to you by…
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Jenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They’ve already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds, I mean...dollars. To read more about Jenny Craig’s story and see other case studies, visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
John Stuckey from MobileDigital
John has been on the leading edge of the information technology industry since starting with IBM in the 1980’s. In the past 30 years John has had pivotal roles in shaping de-regulation and competitiveness of the telecommunications and internet industries. John has taken over and successfully turned around six leading edge start-up technology companies. He has lived in Sydney. Melbourne, Brisbane and Washington and now lives with his wife and business partner on the Gold Coast. Prior to this current venture with MobileDigital, he was Managing Director of a global technology distribution company with offices and representation in Brazil, Mexico, Kenya, Thailand, Europe, New Zealand and the US.
You can contact John on LinkedIn
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- Want to come on board as an Add To Cart sponsor
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