The Future of Australian Fashion featuring Kellie Hush | #013 - a podcast by Nathan Bush
from 2020-06-07T17:33:23
In this episode of Add To Cart, we are joined by Kellie Hush, former editor in Chief of Harper's Bazaar with more than 20 years’ experience in the Australian and international fashion industry. We hear Kellie’s thoughts on the importance of brand stories, innovative retail partnerships and customer communities as well as lessons learned from the recent launch of and exit from, her own accessories brand The Way...speed humps and all. We learn why, according to Kellie, ‘the circus is over’ for luxury fashion, how the traditional Aussie department store needs a reboot and how fashion retail will emerge post-Covid.
Links from the episode
Free fashion industry report from Shopify Plus (sponsored)
Questions answered in the podcast include:
- What advice do you have for fashion brands looking to connect with new customers in today's media landscape?
- How should Australian fashion labels approach the overseas market?
- What’s the future for department stores like DJ’s and Myer?
- What lessons did you learn from launching your own fashion accessories brand, The Way?
- How should fashion brands navigate the next 12-24 months?
This episode was brought to you by…
Anyone in the game would know fashion retailing is a beast of its own. Luckily, our partners at Shopify Plus have put together a fantastic guide with the latest trends, opportunities and threats to help fashion eCommerce retailers. The fashion and apparel checklist is a highlight for me. To get your hands on the free Shopify Plus fashion industry report, visit shopifyplus.live/fashionreport to download your copy today.
Klarna powers payment for fashion houses all around the world, including Asos, Gymshark and H&M. Now available in Australia, Klarna is partnering with global and local fashion brands to optimise their checkout experience. Watch this space, it’s a who’s who of fashion retail. If you are a fashion retailer, or, any retailer actually, and looking to give your customers a frictionless user experience in order to generate higher than average order value and repeat purchases, contact the Klarna team today. Visit klarna.com.au to find out more or reach out to me directly and I’ll connect you.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Kellie Hush
Kellie Hush is a fashion entrepreneur and former Editor-in-Chief of Harper’s Bazaar Australia. With more than 20 years’ experience in the Australian and international fashion industry, she is one of the most influential and respected people in the Australian fashion industry. In 2019 Hush created and launched fashion accessories brand The Way and now consults with some of Australia’s largest fashion brands. She is a regular fashion commentator on television, radio, in print media and a published author. Hush is a driving force behind the We Wear Australian COVID-19 campaign, a Melbourne Fashion Festival Board Director, Trustee of the Museum of Applied Arts and Sciences and a founding director of the Australian Fashion Council
You can contact Kellie on LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush