The Mistakes that Made Us: How Mr Pool Man Transformed the Pool Industry | #020 - a podcast by Nathan Bush
from 2020-08-30T19:00:56
In this episode of Add To Cart, we are joined by Tom and Natalie Hintze from Mr Pool Man. These two siblings have taken their dad’s pool store and transformed it into an eCommerce powerhouse which has disrupted the very slow moving world of pool parts and accessories. Tom and Nat discuss everything from split testing free shipping to manufacturing their own product to qualifying for B Corp status and share heaps of coal-face tips on what it takes to transition bricks and mortar to an eCommerce model. They are hilariously honest about their mistakes and see these as an integral part of their journey to success.
Links from the episode:
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Questions answered in this podcast include:
- How did you make the transition from a traditional bricks and mortar family business to an eComm model?
- Which marketing channels are working for you and why?
- How did you navigate the impacts of Covid19?
- What have been your biggest business mistakes?
This episode was brought to you by…
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About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Tom Hintze from Mr Pool Man
Tom Hintze is Head of eCommerce & Operations at Mr Pool Man and Co-founder of Water TechniX. After following his father into the pools industry, Tom became a licensed E1 pool certifier and qualified pool builder, but since 2013 he has focused his energies on the digital channels of the business. Passionate about exceeding customer expectations, Tom is no stranger to change and thrives on leading teams through the complexities and difficulties of the ever changing eCommerce environment. Tom loves a warehouse and a beer - isn’t that what eCommerce is all about?!
Natalie Hintze from Mr Pool Man
Natalie Hintze is Head of eCommerce & Marketing at Mr Pool Man and Co-founder of Water TechniX. With no previous eCommerce experience, Natalie's interest in psychology and 'why humans do what they do' led her down the path of all things marketing. Self taught, Natalie is now head of digital marketing at Mr Pool Man while collaboratively driving the brand direction and development as a whole.
You can contact Tom on LinkedIn // You can contact Natalie on LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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