The Psychology of Conversion: The Preezie Story | #058 - a podcast by Nathan Bush
from 2021-02-28T19:00:44
In this episode of Add To Cart, we are joined by MIchael Tutek, Founder and CEO of Preezie. Michael actually had the idea for his business when he was a fifteen year old salesperson at The Good Guys. He held onto the concept and built it into what’s now known as Preezie - a guided conversion and discovery platform for online retailers. In today’s chat, he tells us the story of how his idea as a fifteen year old turned into a solution used by established retailers such as Baby Bunting, Lorna Jane, Luxury Escapes, Bevilles and Blue Bungalow. He also shares why they have a psychologist on the board who recommended slowing down the experience for customers to increase conversion rate and why he thinks the death of third party cookies will actually help real personalisation.
Links from the episode:
Shopify & Jenny Craig (sponsored)
Signet & Little Cocoa (sponsored)
Questions answered:
- What role does psychology play in understanding the online customer experience?
- What kind of data do you need to surface relevant results?
- How does Preezie increase conversion rates?
This episode was brought to you by…
Jenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They’ve already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds, I mean...dollars. To read more about Jenny Craig’s story and see other case studies, visit the customers sections on shopify.com.au/plus.
Life is like a box of chocolates. Try not to get squished. This was vitally important for boutique chocolatier, Little Cocoa, who were using polystyrene boxes with frozen gel-packs to make sure their amazing products arrived in tip top shape. But when Signet introduced them to their Own Foil insulated mailer they bounced on over - reducing their packaging costs by 50% and maintianing 100% customer satisfaction. Very smooth. Visit signet.net.au/blog to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Michael Tutek from Preezie
Michael’s passion and LOVE is leading teams to build amazing technology and products that can revolutionise industries for the benefit of human progression. He completed an Electrical/ Electronic Engineering and Finance double degree at Swinburne University, Victoria. Since then he spent a few years in corporate sales and business development. Michael now embraces his passion for technology everyday as he works to build out the world’s first guided conversion platform, Preezie.
You can contact Michael at LinkedIn
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- Want to come on board as an Add To Cart sponsor
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Further episodes of Add To Cart
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