Toilet Talk: The Who Gives A Crap Story | #052 - a podcast by Nathan Bush
from 2021-02-07T19:00:04
In this episode of Add To Cart, we are joined by Simon Griffiths, Co-founder and CEO of Who Gives A Crap, a direct to consumer toilet paper brand who have revolutionised the product, offering subscription, funky packaging and a certain cool factor. What’s more, they donate 50% of their profits to help build toilets in developing nations with a goal to make sure everyone in the world has access to proper sanitisation. During the chat, Simon covers how he came up with the idea for Who Gives A Crap in his bathroom in less than a minute, the challenges and growth that they saw during the great toilet paper shortage of 2020 and why he once sat on a toilet for 50 hours.
Links from the episode:
Shopify Plus’ Future of eCommerce Report and Webinar (sponsored)
Questions answered:
- How did you end up sitting on a toilet for 50 hours?
- How did WGAC problem-solve the 2020 toilet paper crisis and keep customers happy?
- What are the key elements of a successful social impact business that people find most surprising?
This episode was brought to you by…
Banana skin, pumpkin, dodgy avocados and eCommerce packaging. Our friends at eCommerce packaging supplier, Signet, are helping retailers reduce their carbon footprint with their new range of compostable mailers. Made from plant-based materials, these mailers will break down to organic fertiliser once composted, either at home or in industrial disposals - talk about giving about giving back to the planet. Signet have over five and a half thousand packaging solutions, that help leading eCommerce businesses step up their packing game. Visit signet.net.au to find out more.
What’s that? You’ve had all summer to read Shopify’s Future of eCommerce Report and you haven’t yet? And what’s that? You missed the webinar with Shopify Plus’ Head of Marketing, Robin Marchant and Product Marketing lead Anthony Kedriss. Well, don’t worry, we’ve got you covered. The webinar and the report is available on demand now, so you can access both at any time that you want. Head over to shopifyplus.live/foc-apac to get Shopify’s Future of eCommerce Report and webinar today.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Simon Griffiths from Who Gives A Crap
Simon Griffiths is the CEO of Who Gives A Crap, the Aussie brand that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. Who Gives A Crap donates 50% of their profits to help build toilets for those in need. As much as Simon loves toilet paper, Simon started the business for it’s impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $8 million.
You can contact Simon at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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