Tom Ferrier from Greener: The Carbon Price Tag | #278 - a podcast by Nathan Bush
from 2023-03-12T19:00
In this episode of Add To Cart, we are joined by Tom Ferrier, Founder of Greener - a service and an app to help retailers and consumers measure and reduce their environmental impact - and power the green economy. Tom will explain it in this episode but he is helping retailers reduce and offset their emissions - while attracting like-minded customers who are interested in sustainability - almost an informal loyalty program. And for customers, he is helping them know what the heck an actual carbon tonne is - and whether that is good is bad. Hint: the average Australian is responsible for 15 tonnes - the goal, according to Tom, should be two. Tom and the Greener team already have brands on board including Koala, T2, Afends, Microsoft, Brewdog, Modibodi, and Bared, they have raised over $4m from investors such as NAB and recently partnered with the Australian Retailers Association - it’s a great start. Today, Tom shares the Greener mission and exactly how it works for both retailers and consumers. He shares the steps that retailers can take to have the biggest impact of reducing their environmental impact, and he shares how it took one person to interrupt him over a glass of red to totally change the course of his life.
Links from the episode:
Questions answered:
- What inspired you to go all in on Greener?
- How does Greener work from a customer perspective?
- What should an individual’s carbon emissions be to end climate change?
This episode was brought to you by…
About your co-host: Tom Ferrier from Greener
A couple of years ago I read a quote saying "the biggest risk in life, is not to take a risk at all". This changed my life. It urged me to hang up the suit and tie to create Greener. A solution that brings people and brands together, to help end climate change. Our world first approach saw us awarded #1 clean-tech start-up in Australia, and now we're now building a new economy, a Green Economy - one where every dollar spent is carbon neutral.
You can contact Tom at LinkedIn
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