Understanding Customers: How to find out what they really want and be creative in delivering | #011 - a podcast by Nathan Bush
from 2020-05-11T00:57:45
In this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaign and his frank opinion of....er... bath bombs.
Links from the episode
This episode was brought to you by…
If you’re not selling direct to consumer, you run the risk of leaving your future in the hands of your retail distribution partners. D to C is a hot topic, with some of the benefits being able to build your own brand, own the customer relationship and leverage data to create a unique and lucrative customer experience. And there’s no-one that knows more about selling direct to consumer than our partners Shopify Plus. Luckily, they’ve put together a free direct to consumer guide, which teaches you how to start selling direct and even take on Amazon. Visit Shopifyplus.online/dtc to download your copy today.
Klarna recently conducted a survey of Australian shoppers. They found that 40% are more likely to shop with a retailer who offers flexible payment options,, such as letting people pay in instalments...and it makes sense right? In today’s unpredictable economy, empowering customers with financial choice is critical to maximising your online sales. To read more about this research and understand how you can offer Klarna’’s payment options, download the free report ‘The Empowerment Economy’ from Klarna. Visit Klarna.com.au/empower
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Matt Newell from The General Store
Matt Newell is Partner and CEO at retail strategy agency The General Store. He is a passionate retail marketing strategist, sits on the advisory board for the Masters of Marketing program at Swinburne University and is a NORA (National Online Retail's Association) Talent Network Member, which helps mentor the hottest new talent in online retail. He is also a judge for the AIMIA awards and a regular public speaker for the retail and marketing industries. You can contact Matt on LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
See acast.com/privacy for privacy and opt-out information.
Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush