Wipeout Survivors: The SurfStitch Story | #060 - a podcast by Nathan Bush
from 2021-03-07T19:00:11
In this episode of Add To Cart, we are joined by Justin Hillberg, Managing Director of SurfStitch. From being the innovative leaders and market darlings of the ASX, to going through voluntary administration and now back to profitability, Justin has led his team at SurfStitch through it all. In this chat he shares his views on everything from how discounting is not ideal but there are ways to do it effectively to how they are helping other retailers get off the ground with their own marketplace and why they are moving into homewares and beauty under the SurfStitch umbrella. Finally, Justin gives us insight into what it looks like when a business goes through the wild ride of administration and how he kept the team together throughout it all.
Links from the episode:
Shopify & Tamberlaine Wine (sponsored)
Questions answered:
- How did you navigate through the uncertainty of voluntary administration and come out the other side?
- What is an email address worth to you in dollar value?
- How do you manage the presence of your own brands alongside other brands that you sell?
This episode was brought to you by…
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When Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn’t going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That’s something to cheers to. To read more of Tamberlaine’s story and see other case studies visit the customers sections on shopify.com.au/plus
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Justin Hillberg from SurfStitch
Starting his career on the retail shop floor has paved the foundation for Justin’s customer centric approach to strategy development and leadership. He is passionate about delivering influential leadership and driving positive cultural change through collaborative strategy development. Over the past seven years, Justin has been leading the fast paced, high energy online business that is SurfStitch and has achieved a number of milestones resulting in a significant turnaround to profitability under challenging conditions including navigation of VA and the sale of the business in 2018.
As a people leader, he is honest, approachable, engaging and trustworthy and has found that he is able to unite teams around common goals and motivate individuals to produce their best, even in times of adversity. Through fostering effective teamwork, Justin is known for delivering results. He encourages open communication, interdepartmental collaboration and continuous improvement across all levels of the organisation.
You can contact Justin at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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