You Can't Smell Flowers Online: The Roses Only Story | #117 - a podcast by Nathan Bush
from 2021-09-19T19:00:53
In this episode of Add To Cart, we are joined by Kelly Taggart, CEO at Roses Only. Kelly has had an incredible journey as well, starting as an accountant in the business, moving into COO by the age of 30 and is now CEO of the Roses Only Group. The Roses Only Group includes of course Roses Only, but also Fruit Only, Hampers Only, Wine Only, and my original client, 1300 Flowers. They now have over 300 staff and 10 floral studios nationally. In this episode Kelly shares the ups and downs at Roses Only including how they recovered from $30K in the bank with an upcoming $60K wage bill. She also shares how the national team pulls together to keep a same day delivery promise and gives her advice to others who are looking to gain more senior positions at a young age.
Links from the episode
Signet and Crock’d (sponsored)
Shopify Plus & Tamburlaine (sponsored)
Questions answered:
- How has gift giving changed with Covid?
- What’s the secret to getting same day delivery right?
- You were COO by the time you were 30 years old. What advice would you give to those seeking similar success?
This episode was brought to you by…
Crockd delivers brilliant DIY pottery kits to customers all over Australia and the US. Unfortunately, the packaging was never intended to be as moldable as the clay - but it kept turning up that way! That was until their founder, Rosa, discovered Signet’s Jiffy Padded Bags. Not only did they help keep the DIY kits in perfect condition, but they also helped meet Crockd’s sustainability goals as the Jiffy Padded Bags are made from 100% recycled paper. Yay for the clay! Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.
When Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn’t going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That’s something to cheers to. To read more of Tamberlaine’s story and see other case studies visit the customers sections on shopify.com.au/plus
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
Kelly Taggart from Roses Only
Kelly Taggart is the CEO of the leading retailer in Australia for delivered flowers and gifts - The Roses Only Group. Kelly has managed to combine her love of business and retail customer experience into a career that started as an accountant and turned into running a national business of over 300 people. A business dedicated to delivering love.
You can contact Kelly on LinkedIn
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Further episodes of Add To Cart
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