You LVLY F*cker: Appealing to the Millennial Customer | #024 - a podcast by Nathan Bush
from 2020-09-27T19:00:40
In this episode of Add To Cart, we are joined by Hannah Spilva and Verity Tuck, Co-founders of gifting business, LVLY. From backgrounds in advertising, Hannah and Verity are now turning over in excess of $3m with LVLY, delivering amazing posies in beautiful jars with heart warming and slightly cheeky messages on them. In this chat you will hear how they solved the ultimate challenge with flower delivery, their top tips for attracting and keeping millennial customers and how Hannah’s Christmas was ruined by providing some exceptionally good customer service.
Links from the episode:
Aje’s Success with Shopify Plus (sponsored)
Packaging Solutions from Signet (sponsored)
Questions answered in the podcast include:
- How did you solve the challenge of delivering such a delicate product using the traditional postal method?
- What marketing channels have worked best for you?
- How important has personalisation and customisation been for your brand?
- What are the key factors when appealing to the millennial customer?
This episode was brought to you by…
When Australian fashion brand Aje wanted to set up its international omnichannel presence with a focus on mobile intuitiveness and flexible payment types, they turned to Shopify Plus. In just a few weeks after implementation, they saw their eCommerce conversion rate soar by 135%. It’s the stuff eCom dreams are made of! They also saw a reduction in bounce rate, increased pages per sessions and longer session duration. Now, they are ready to take on the world! To read more of Aje’s story and see other case studies visit the customers section on shopify.com.au/plus.
We get it, you’re pumping out alot of products and alot of packaging at the moment. Did you know that Mecca saved 30% in their packing time, just by changing up how they pack their goods? Our partners at Signet have over five and a half thousand packaging solutions that help other businesses such as T2, Lush Cosmetics and Ikea, make the most out of their packaging and logistics. Visit signet.net.au to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Hannah Spilva from LVLY
Hannah is an expert in brand building and digital marketing and has developed award winning work for global brands including Adidas, Uniqlo and Kmart. Having spent over 10+ years in the advertising industry, Hannah is highly creative and renowned for bringing immense energy and exceptional problem solving skills to everything she does. Originally from the UK, Hannah arrived in Australia in 2009 to lead the digital offering for global agency network, McCann Erickson. Since co-founding LVLY in 2014 she has been recognised as ‘Entrepreneur of the Year - by B&T Women In Media Awards 2019’, ‘Melbourne Young Entrepreneur 2019 Finalist’ and most recently a ‘2020 Telstra Business Women’s Awards’ winner. Hannah is a passionate advocate of women in business and is dedicated to building businesses with a strong social and environmental conscience.
Verity Tuck from LVLY
Verity is the Co-founder and COO of LVLY, Australia’s most disruptive flower gifting company. With more than 12 years of client and project management experience in the digital space and now over 5 years of running her own business, she’s obsessed with innovating new ways of operating the business that’s insanely useful and effective. Verity’s passion for a good old fashioned process is obvious when you walk into the doors at LVLY – it’s like a well oiled machine. But a machine that doesn’t take itself too seriously she hopes. No matter which hat she’s wearing, her goal is simple – to empower her team to help drive real, tangible change in the business through operational outcomes. Outside of the office, she loves time with the family, is passionate about health and wellbeing and the simple pleasures of a cold beer in the sun.
Hannah & Verity are offering 15% off LVLY flower jars for Add to Cart listeners. Enter ADDTOCART at checkout and make someone's day!
(Valid until 31/10/20. Can only be used on LVLY flower jars and does not cover delivery. Cannot be used in conjunction with any other offer)
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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