Your Beauty BFF: The Adore Beauty Story | #126 - a podcast by Nathan Bush
from 2021-10-17T19:00:12
In this episode of Add To Cart, we are joined by Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. They now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of product every year to over 800 thousand active customers. But as you hear from Tennealle today, they aren’t resting on their laurels and still consider themselves under dogs. In a wide ranging chat we cover everything from how Adore uses content to drive repeat purchases, why headless commerce is so important to their future plans and how they are leading the way in female leadership. And of course, I couldn’t let the chat go by without mentioning Tim Tams. Tennealle has been with Adore since August 2020 as CEO and has previously held a number of leadership positions at Seek - most recently Managing Director of Americas. As you’ll hear today, she is relentlessly focused on the customer and it shows in everything Adore is doing.
Links from the episode:
Shopify Plus and Aje (sponsored)
Questions answered:
- What is Adore Beauty’s approach to content?
- What are the main differences you see between engagement on the Adore Beauty app vs the website?
- What can you tell us about the upcoming launch of Adore Beauty’s private label?
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