Youth & Beauty: The Beginning Boutique Story | #095 - a podcast by Nathan Bush
from 2021-07-04T19:00:13
In this episode of Add To Cart, we are joined by Sarah Timmerman, founder of Beginning Boutique, the women’s fashion online destination that clothes the festival-goers, the pool-partiers and all the other style-conscious memory-makers in between. Started in Sarah’s spare bedroom in 2008, Beginning Boutique has attracted a cool one million instagram followers and now employs more than 75 staff over three locations. In this chat, we discuss how Beginning Boutique coped when their biggest event of the year got cancelled, how they are challenging the notion that fast fashion is a dirty word and hear Sarah’s secrets to inspiring loyalty in your team.
Links from the episode:
The EMyth Revisited by Michael E. Gerber
Shopify & Tropeaka (sponsored)
Signet & Liquor Loot (sponsored)
Questions answered:
- Who is Beginning Boutique’s customer?
- What has changed for Beginning Boutique since COVID?
- What is Beginning Boutique doing in the sustainability space?
This episode was brought to you by…
Tropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka’s story and see other case studies, visit the customer section on shopify.com.au/plus.
Given the chance to create my own packaging, I’m not sure I would be able to refrain from creating a box with my winking moustached face all over it. But for the team at Liquor Loot, who sell premium gin and whisky tasters, discretion was key. During covid their orders increased ten fold and made their deliver items hot properties for hot hands. They switched from padded mailer bags to Signet’s Own Bubble Mailer Bags and reduced their packaging costs by 30%. It allowed Liquor Loot to keep up with orders, save costs and ah, stop the looting. Visit signet.net.au/blog to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
Sarah Timmerman from Beginning Boutique
Sarah Timmerman is the Founder and Director of one of Australia’s most successful fashion e-tailers - Beginning Boutique. Starting out in a spare bedroom in 2008, the company is now celebrating their thirteenth year in business. With the help of Sarah’s passion for pushing boundaries and challenging the realm of social media, Beginning Boutique has grown into a dynamic team of over 75 dedicated staff across three locations.
You can contact Sarah at LinkedIn
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- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
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Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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