52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno - a podcast by Ashley Boston
from 2023-08-27T20:30
Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?
I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.
The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago. Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x more impactful than influencer content when making a purchase decision.
Key takeaways from this episode:
- The disappointing reality of working with influencers
- Showcasing products through UGC
- Using UGC in paid ad campaigns and organic strategies
- Using UGC for long-term collaborations
- Including UGC video on product pages
Links mentioned:
Foreplay - Swipe files for inspiration from other brands
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