Ep 27 Top of Funnel Ad Campaigns - a podcast by Ashley Boston

This weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out some new ad campaigns, and new audiences as some clients accounts have been effected by these changes. In our top of funnel strategy (that's reaching out to new audiences) I have been focusing on creating lead magnets or special offers that ask your audience to opt-in to receive access via email and using the Objective Conversion, optimising for Facebook™ Leads. This has been a pretty powerful strategy as we are currently seeing a ROI of 10 and costing $1.06 for an email address. 1:01 I've made a video for you that walks through how to create a Facebook™ Conversion ad that promotes your offer, checklist or coupon code.

Video link: https://www.trafficadsmastery.com/chdrrrjq

 

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