Podcasts by AdSkills Pro Podcast

Marc Allen and Dennis Abad: How To Grow A YouTube Advertising Agency With Less Than $8K In Ad Spend from 2021-11-11T08:00

Marc started his career in Sales. He is the offer positioning and messaging expert for YouTube campaigns helping online businesses owners sell more of their high-ticket programs and recurring pr...

Brice Gump - How to Effectively Buy And Test Ads Online from 2021-11-04T08:00

Brice Gump is a marketer and head media buyer at Major Impact Media. He helps business owners find the best ways to create leverage on the internet to grow their business through his agency, tra...

Jay- Ways A True Ad Buyer Evolve And Become Successful from 2021-10-28T08:00

With over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $3...

Knute Fosso - Now You Can Grow Your Business With Paid Ads from 2021-10-21T08:00

Knute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to hel...

Job Recruiting - The Art Of Targeting with Mitch Adams - AdSkills Pro Podcast S6 EP8 from 2021-05-27T08:00

Mitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible.

In some ways, this is ...

The Power Of Networking To Get Clients With Mony Chhim - AdSkills Pro Podcast S6 EP 7 from 2021-05-20T08:00

Mony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in.
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Joining A Start-Up As A Media Buyer With Nate Smoyer - AdSkills Pro S6 EP 6 from 2021-05-13T08:00

An Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up b...

Coaching The Coaches - Getting Leads In The Education Market With Desriann Blackwood - AdSkills Pro Podcast S6 EP5 from 2021-05-06T08:00

In this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market.

She talks about the importance of being acro...

Ben Blackmon Dodging The Disapproval Ad Bullet - How To Keep You Ad Running As Others Fall AdSkills Pro Podcast S6 EP4 from 2021-04-29T08:00

Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ...

The Art And Science of Local Business Advertising With Sheena Murphy - AdSkills Pro Podcast S6 EP3 from 2021-04-22T08:00

One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with cl...

Greg Cardinale - The Better The Systems...The Better The Media Buyer… AdSkills Pro Podcast S6 EP2 from 2021-04-15T08:00

In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes.
...

Getting Prepped For iOS 14 with Dorothy IIlson from 2021-04-08T08:00

In this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad net...

Scott Bradley - From Marketing Consultant To Media Buying - AdSkills Pro Podcast S5 EP 8 from 2021-01-21T08:00

Scott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in inf...

Koen De Wit - Going Rogue...Being A Disrupter In The Ecom Media Buying World - AdSkills Pro S5 EP 7 from 2021-01-14T08:00

Koen is a media buyer based out of Thailand and has an excellent approach for ecom clients, using media buying to sell the whole package. The trick, One product at a time.

In this podc...

MBA or Media Buying - The Great ROI of Media Buying With Mauricio Brito - AdSkills Pro S5 EP 6 from 2021-01-07T20:00

Mauricio Brito did things traditionally, focusing on a degree, getting an MBA and then discovered he didn’t like it.

Media Buying enabled him to be able to provide for his family in Me...

Alvin Rai Lessons from Sales Management into Media Buying - AdSkills Pro S5 EP 5 from 2020-12-31T20:00

As we often say in our interviews, no one grew up wanting to be a media buyer. It’s always fascinating to see how media buyers bring in their backgrounds and prior expertise.

Sales Mana...

Ryan Bentley The Media Buying Missionary - AdSkills Pro S5 EP 4 from 2020-12-24T08:00

Imagine, your a missionary, you move your young family to Birmingham, United Kingdom in March 2020. Right into lockdown. It’s hard to be a missionary when you can’t go outside.

You kno...

Derek Couts - From Two Hour Commutes To Wedding Photographer Thanks To Media Buying - AdSkills Pro S5 EP 3 from 2020-12-17T08:00

How do you feel about a two hour commute. - Right, Horrible.

Derek threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out ...

From Stage To Media Buying -Paul Elliot's Covid Pivot - AdSkills Pro Podcast EP 2 from 2020-12-10T08:00

Imagine you made a very good living speaking and selling from the stage. Imagine there was a global pandemic which took away all hopes of earning a living.

That was where Paul Elliot f...

Brian Pedder - Lessons On Thriving In Covid, E-Commerce and Choosing Your Clients - AdSkills Pro EP 1 from 2020-12-03T08:00

Media Buying is NOT a complicated profession.

The flexibility to choose your own clients and hours is a MAJOR BENEFIT.

Brian schedules his media buying in the morning and his...

Duston McGroarty - The “Home Advisor Method” Using Affiliate Experience To Get Leads - AdSkills Pro Podcast Ep.8 from 2020-10-15T08:00

Helping out his dad and his online gardening business was Duston’s entry in to the online game.

After honing his skills tangling with both Facebook and Google in affiliate marketing. He...

Dialing in Your Data to Drive in High-Dollar Buyers with Sunni Sukumar - AdSkills Pro EP. 7 from 2020-10-08T08:00

From “planet dork nerd” to data dialling!

Sunni graduated with a computer engineering degree straight into the Dotcom bust.
He nailed a job with a large travel company to create an ...

The Optimisation Fanatic - Jon Kaufman Issues The $100"You're Losing Money"Challenge!? - AdSkills Pro Ep. 6 from 2020-10-01T08:00

Jon started out selling pest control door to door, realised working for someone was not for him and discovered the world of media buying.

In this episode he explains;

* How the lesso...

From Burnout to Breakthrough, Making Childs Play Out Of Media Buying"with Jay - AdSkils Pro EP.5 from 2020-09-24T20:00

Jay is now creating media plans for billion-dollar companies and he shares his insights with us on today's interview.

Currently, Jay is specializing in showing Facebook-centric age...

How Ad Buying Is Like Investing From Jumpstart to Lift-Off with João Pina - AdSkills Pro EP. 4 from 2020-09-17T08:00

João Pina did all the right things - Did well at school, got a marketing degree at university only to find the job market for Marketing Graduates non-existent in his home country of Portugal. Listen

Build your dream business with Alejandro Reyes - AdSkills Pro Podcast EP.3 from 2020-09-10T20:00

In 1999, Alejandro read Bill Gates saying that by 2010, half of the money would be spent online, so he decided he had to learn how to sell stuff online.

As many of us, he learned and le...

How Milton Brown Gets 1,000 subscribers for under $20 - AdSkills Pro Podcast EP.2 from 2020-09-03T08:00

At the tender age of 14, Milton realized the computer in his room was a tool for him to make money, so he started studying. Programming websites and banking some cash with AdSense came along, an...

Targeted Traffic, Positioning, and Conversions with Jon Rognerud - AdSkills Pro EP.1 from 2020-08-27T08:00

Jon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los A...

The Power Of Basics: How Tracking Is Key To Profitable Media Buying With Jonathan Wilson - AdSkills Pro EP.8 from 2020-06-11T08:00

Jonathan Wilson got his first job in a software company, right before the dot com bubble. Ten years in the business made him realize that most of his clients didn't know the first thing abo...

How Media Buying And A Sales System Can Drive Sizzling High Ticket Sales with Pamela Carpenter - AdSkills Pro Podcast Ep.7 from 2020-06-04T08:00

Pam Carpenter lost her job and found herself in a situation where she just had to create her own employment right away.

She started out as a web designer and social media manager. Event...

Avoid The Obvious, And Scale Your YouTube Ads To The Moon with Kevin Milani - AdSkills Pro Podcast Ep.6 from 2020-05-28T08:00

Kevin Milani decided engineering was not for him, so he moved to New York and worked in many companies that are driven by direct response marketing - Fortune, Columbia Records, Think Tank, and m...

The 3 Key Elements To Successful Campaigns With Jason How - AdSkills Pro Ep.5 from 2020-05-21T08:00

Jason How realized he had no passion for the career he was pursuing. After reading a post on Tim Ferriss' blog,  he worked his way into "social media marketing".

As an au...

Here's How To Reduce Local Campaign CPC By Over 80% with Brandon Breshears - AdSkills Pro Ep.4 from 2020-05-15T09:00

In this episode, Brandon recounts his experiences running a full stack marketing agency - think custom funnel builds, email marketing follow up systems and automation, landing page design and de...

Key Notes About Ad Creative That Converts Beyond Vanity Metrics with Rory Stern - AdSkills Pro Ep. 3 from 2020-05-07T08:00

Rory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before enter...

Who else wants to master multi-channel retargeting like Brice Gump? - AdSkills Pro EP.1 from 2020-05-01T08:00

A long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to hi...

Here's why you should study search intent, and grow your audiences initially via Google Ads, with David Klein - AdSkills Pro EP.2 from 2020-05-01T08:00

In this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and th...

Overcoming Restricted Audience Targeting In The European Market - AdSkillsPro EP 8 from 2019-10-24T20:00

Formerly a developer, Gregory Cardinale is a Media Buyer in both French and English markets. Programming was always a passion but he quickly realized that working on a dev team was becoming less...

Running Successful Time Sensitive Ad Campaigns With ATTN Labs - AdSkills Pro EP 6 from 2019-10-10T08:00

Austin and Ian met while working as Interns/Junior Marketers for a startup company. About 1.5 years ago, they decided to work together privately, consulting with different companies, focusing on...

Piggy-back Offline Marketing Channels For Online Success With Justin Jacques - AdSkills Pro Ep 5 from 2019-10-03T08:00

Justin Jacques is an engineer to trade, and came to media buying via his pressing need to book clients for his Wedding DJ company... (stay with us!). He pursued SEO initially but started buying ...

Who Else Wants Campaign Profits To Hit Between $36k And $767k? - AdSkills Pro EP. 4 from 2019-09-26T20:00

Sheena Murphy is a valued member of the AdSkills community, along with her husband Mike who we heard from on the last AdSkills Pros Podcast.

Sheena enjoyed a successful career before sh...

Building Audience Rapport, And When To Make The Offer With Mike Murphy - AdSkills Pro Podcast Ep 3 from 2019-09-19T08:00

In this episode, Mike Murphy discusses how his "thousands" of dollars investment in AdSkills courses and community led to "hundreds of thousands" in revenue. He describes his...

Choosing EPL Over CPL In Split Tests With Joakim Hansson - AdSkills Pro EP. 2 from 2019-09-12T08:00

Digital Marketing Strategist, Joakim Hansson, is the founder of Win Win Win Marketing. A direct response ad agency, working with  7 and 8-figure companies to scale their advertising profitably o...

7 Figure Sales Success Using Facebook Ads With Ben Blackmon - AdSkills Pro EP.1 from 2019-09-12T08:00

Ben Blackmon has been running his agency full-time since 2015, and has been a member of the AdSkills community for some time now. He credits Justin Brooke and John Belcher with having helped tak...

Unraveling The Mystery Of Native&Display With Jordan Swanson - AdSkills Pro - EP 12 from 2019-06-27T08:00

Jordan Swanson is the CEO and Founder of ReachFire, a programmatic media buying agency. Jordan has spent millions in native and display advertising and has scaled companies from $0 to seven figu...

Going BIG In Ecomm&SaaS On Facebook With Joshua Bretag - AdSkills Pro - EP 11 from 2019-06-20T08:00

Joshua Bretag is the guy you talk to when you're ready to ambitiously scale your business - especially when it comes to media buying through Facebook and Instagram, as well as Conversion Ra...

The Secret To Diversifying Traffic Channels With Dorothy Illson - AdSkills Pro - EP 10 from 2019-06-13T08:00

Dorothy Illson is the founder of Needle’s Eye Media, a full-service digital marketing agency. She is best known as the premier media buying partner for 7-figure personal brands and other digital...

Here's How Tracy Rye Made The Leap From Teacher To Media Buyer - AdSkills Pro - EP 9 from 2019-06-06T08:00

Tracy Rye is a former elementary school teacher. She used her summer break 2 years ago to learn media buying. By the end of summer, she was working part-time as a junior media buyer.

Fa...

Get Explosive Growth In Unfriendly Policy Verticals With Jonathan Gray - AdSkills Pro - Ep 8 from 2019-05-30T08:00

Jonathan Gray is an advertising veteran. After a 12 year career in genetics, cancer, and pain research, he decided to take his passion for deep work and analytics to the game of digital advertis...

The Art&Science Of Capturing Low-Hanging Fruit On Google With Alex Makarski - AdSkills Pro - Ep 7 from 2019-05-23T08:00

Alex Makarski is a technical marketer and AdSkills Certified Media Buyer who has managed millions of dollars of ad spend on Google Search, Shopping, GDN, YouTube, Microsoft Ads, and Twitter.

Who Else Wants To Scale Their Google Shopping With Jeremy Gillespie - AdSkills Pro - EP 6 from 2019-05-16T08:00

Jeremy Gillespie is an AdSkills Certified Media Buyer with significant experience building multi-channel campaigns using Facebook, Search, YouTube, Shopping, GDN & Native Ad networks. H...

Now You Can Create Demand For Real Estate Tech Companies With Nate Smoyer - AdSkills Pro - Ep 5 from 2019-05-09T08:00

Nate Smoyer is CEO of Real Team Panda. They specialize in working with real estate tech companies, helping them achieve growth through paid media.

He's also the host of the Tech N...

The Secret Of YouTube Ad Dominance With Brat Vukovich - AdSkills Pro - Ep 4 from 2019-04-30T21:00

Brat Vukovich is a seasoned digital marketer, with expertise in Display & Youtube advertising. He is the newest member in the Video Power Family, fulfilling the role of campaign manager.
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Why Most People Fail with Linked In Ads with Eric Southwell - AdSkills Pro - Ep 3 from 2019-04-25T08:00

As the VP-Paid Advertising for Supreme Optimization, Eric manages a team of 7 to provide a measurable ROI on 55 different accounts across Google Ads, LinkedIn & Facebook.

Eric is a ...

The 4 Ad Networks Liana Ling Uses To Boost Info Product Sales - AdSkills Pro - Ep 2 from 2019-04-19T15:00

Liana Ling is a former attorney turned traffic pro. She has been a member of the AdSkills community for more than 2 years and has gone from marketing trickling campaigns to scaling across networ...

Who Else Wants To Win Big On Google Display Network With Jason Stogsdill? - AdSkills Pro - Ep 1 from 2019-03-26T00:00

Jason Stogsdill has been a member of the AdSkills community for more than 3 years and has gone from marketing jack-of-all-trades to GDN ninja.

He's helped his clients diversify the...

Who Else Wants To Win Big On Google Display Network With Jason Stogsdill? - AdSkills Pro - Ep 1 from 2019-03-26T00:00

Jason Stogsdill has been a member of the AdSkills community for more than 3 years and has gone from marketing jack-of-all-trades to GDN ninja.

He's helped his clients diversify the...

Who Else Wants To Win Big On Google Display Network With Jason Stogsdill? - AdSkills Pro - Ep 1 from 2019-03-26T00:00

Jason Stogsdill has been a member of the AdSkills community for more than 3 years and has gone from marketing jack-of-all-trades to GDN ninja.

He's helped his clients diversify the...