#03// Amazon selling, advertising & essential steps to setting up your store (pt.1) - a podcast by Adglow Italy

In this two part episode, Adv Social Club discuss Amazon and how it has become an integral part of consumer’s journeys, especially in these pandemic conditions. Drawing on their Amazon consultancy expertise, Dan & The Professor discuss the importance of an organic-paid integrated approach to drive online sales, from channel strategy and catalog optimization to amazon advertising, reviews and measurement. We also discover that the Professor is in fact part of the millennial audience. 

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