Aneesh Bhasin on Building Mass Premium Non-Alcohol Products - a podcast by IVM Podcasts
from 2022-02-01T00:35:05
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In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. He takes us through the company's genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and plans.
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