Being True with Food&Consumers - a podcast by IVM Podcasts

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In this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, & fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells us how food is unfairly marketed with processed images and we are being sold chemicals in the name of fat-free and sugar-free stuff, and how he recognized this issue and decided to take a step towards change by experimenting with cleaner ingredients and eventually establishing The Whole Truth Foods.

He further tells us about his marketing initiatives, getting in touch with micro-influencers, making sure all consumer touchpoints are impactful, and how he had to build things from scratch owing to minimal support from potential vendors.

Tune in for all this and much more.

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