Building Digital-First Businesses with Pallavi Utagi&Mamta Roy - a podcast by IVM Podcasts

The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. Aiding this ambition and move was Meta- the company that has most social media under its wing including Facebook, Instagram & Whatsapp. And because everyone juggled between these 3 apps, many Small & Medium Enterprises decided to use them to connect with customers.

In this episode of Advertising Is Dead, Varun talks to two entrepreneurs- Pallavi & Mamta, who have been scaling their business digitally.

SuperBottoms was born 6 years ago when Pallavi was looking for that perfect diaper for her newborn and was disappointed to find none. Pallavi was a part of many new mother groups and forums online and started product testing in 2014. She channeled her diapers singularly through Facebook Groups while still working, starting up, and managing her baby. Pallavi reached out to multiple new mothers who helped her market the product online, and these women have now grown with the company. During 2017-18 she started selling through WhatsApp, which now accounts for 60-70% of SuperBottoms’ sales. Today, SuperBottoms employs over 100 employees, 80 of which are women, and 70 of whom are new mothers!

Odette, based in Bengaluru and started by fashionista Mamata Roy, brings a well-curated line of fashion jewelry such as bracelets, rings, earrings and brooches, shoes, and accessories including belts, clutches, and sunglasses. Today, Odette uses Facebook, WhatsApp, and Instagram to connect with its customers directly and leverages these platforms for growth. 70-80% percent of Odette’s turnover comes from Meta apps.

These two businesses are amongst the many women entrepreneurs leveraging Meta apps to move their businesses forward. Fueled by the digital adoption in India and the growth of the digital ecosystem, small businesses are witnessing a new spurt of growth.

Tune in for all this and more.

Find Odette on Instagram | Facebook | Website

Find Superbottoms on Instagram | Facebook | Website

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

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