Bhavesh Somaya on The Evolution&Future of The Toy Industry - a podcast by IVM Podcasts

We all love toys. It doesn't matter if we're toddlers or supposed grown-ups, the one that brings a unanimous sense of joy to all of us are toys. Be it by bringing families together over a board game or igniting one's imagination with action figures, the collective effect of toys on humanity is often underappreciated. Additionally, the advent of digital hasn't slowed toys' standing in our world, but instead has enabled this industry to evolve in multiple new ways, this enabling us consumers to engage and connect with every franchise of toys in unique and interesting ways.
On this episode, Varun is joined by Bhavesh Somaya, Country Manager, Hasbro (South East Asia, India & Middle East), to discuss the evolution of the role toys have played in our lives, and also look at how the industry itself has evolved and what the future holds for it.

Follow Bhavesh on Twitter: https://twitter.com/bhaveshsomaya

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