Lekhinee Desai on Building an Ethnic Brand through Social Commerce - a podcast by IVM Podcasts

The modern digital D2C landscape hasn't just enabled what can be termed as "new age product focused businesses". It's also enabled products that have their roots in our culture but needed the wings that social commerce and D2C offered truly grow and find new wings.

One such company is The Indian Ethnic Company.

On this episode, Varun is joined by Lekhinee Desai, Co-Founder & Head of Marketing & Operations of The Indian Ethnic Company to talk about the origins of her company on Instagram and how they have been able to build their business. And also, how their company uses Instagram reels in the most unique way possible to connect with their audience.

Lekhinee also tells about how her mother became her Co-Founder at the age of 55 and how that partnership has been a core part of their journey as a business.

Follow Lekhinee Desai on Instagram: https://instagram.com/lekhinee26?utm_medium=copy_link

Follow Lekhinee Desai on LinkedIn: https://www.linkedin.com/in/lekhinee-desai-23bb39a2

The Indian Ethnic Company on Facebook: https://www.facebook.com/theindianethnicco

The Indian Ethnic Company on Instagram: https://www.instagram.com/theindianethnicco/

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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