Praval Singh on B2B & Trans-national Localism - a podcast by IVM Podcasts

One of the areas, where Advertising is Dead hasn't focused enough has been traditionally called B2B companies.

This B2B space that was always been looked at as separate industry from more consumer facing businesses has evolved a lot closer in approach to consumer brands because of the advent of digital and the larger digitally ecosystem.

On this episode, Varun is joined by Praval Singh, VP, Marketing & Customer Experience of Zoho to discuss how B2B looks at all aspects of marketing and content from a lens very similar to where the wider B2C market is headed.

Follow Praval Singh on Twitter: @Praval

LinkedIn: https://www.linkedin.com/in/praval

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Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

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