Vijay Parasuraman on Evolving the Role of the Marketer - a podcast by IVM Podcasts

The fields we work in go through cycles. These cycles don't just evolve the places but also us as professionals. One of the spaces that has seen tremendous cyclical change has been marketing, which, in turn, has also led to the evolution of the marketer into someone who has deep insights built on experience with constant additions of what every news cycle brings to their repository of knowledge and skills.
On this episode, Varun is joined by Vijay Parasuraman, Vice President, Coca-Cola India & South West Asia, to dig into his experience as a marketer and learn how he sees the field of marketing and the role of the marketer and his relationship with the consumer, how it's evolved over time and where he sees it going in the future. All this and more on this epsiode.

You can connect with Vijay at https://www.linkedin.com/in/vijay-parasuraman-1a62205

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at talktous@indusvox.com
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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